You hate telemarketing? So what.

Everyone hates telemarketing.  I spent three years leading telemarketing for a major national political organization, and I hate getting telemarketing calls!  Those invasive calls at the dinner hour.  Solicitors not taking no for an answer and asking you twice more for a contribution after you say no.  Always trying to get you to give your […]

Are low dollar fundraising campaigns hampering your success?

Give $10 on 10/10/10 to support our cause.  Cute, huh?  Kinda catchy?  Low price point could work well in the current economy.  Easy to implement on Facebook, Twitter, your website or elsewhere online, right?  Would probably get more responses than an offer asking for $25, $50 or $100 gift.  Right?  All of those points above […]

The True Value of Monthly Giving Programs

While in D.C. two weeks ago my good friend Roy Jones and I shared a lunch conversation about Monthly Sustainer fundraising programs.  Specifically, why more nonprofits don’t have sustainer programs, how we can promote and encourage organizations to start them, and what the long-term value (beyond just current year net) really is. Then a few […]