Welcome!

Welcome to my new home on the web!  I’m glad that you could stop by for a minute. As a fundraising consultant, I travel the nation meeting with nonprofits of all shapes and sizes.  These experiences have taught me so much about the nonprofit sector, fundraising strategy and leadership.  This blog is my attempt to give […]

Four reasons your nonprofit needs direct mail

A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community through robust acquisition Develop a large pipeline of potential planned and major gift donors Rapidly build a large file of consistent donors Direct mail fundraising […]

Direct Mail Fundraising: Is it right for your nonprofit?

Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors still give by mail (61% of donors who made a gift in the last 12 months reported doing so by mail), which makes direct mail […]

9 Tips to Maximize Year-end Giving

2010 is quickly coming to a close.  It’s been a tough year, no doubt.  But this is no time to put the brakes on your fundraising efforts, despite what some “experts” are saying about the continued bad economy.  In fact, the last few weeks of the year are huge for most nonprofits – so make […]