An intense debate is brewing across the nonprofit sector right now. Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion....
Understanding Fundraising Costs
Understanding your fundraising cost structure is important. Very important. It lets you know how much you can invest to acquire a donor, and what you can spend to cultivate that...
6 Tips to Improve Your Online Donor Experience (and Results)
1. Understand the purpose of your site Sure, you want to build awareness, share information, and educate the public about your organization and your cause. I get it. That's what...
What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?
So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer? Well, they're just as mythical as the following 6 assumptions you and...
How will YOU celebrate Memorial Day?
As Memorial Day approaches, I’m reminded how grateful I am for the freedoms that we have in this nation. And the cost that so many men and women have paid...
Are you soliciting minor gifts from MAJOR donors?
One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you're asking every donor for the most...
I’ve got a good excuse for not writing. I swear.
I can't believe it has been 69 days since I last blogged. That's HORRIBLE. It's not that I haven't had anything to say. It's just that I haven't had time...