How do your prospects rank on the 3 C’s?

All indications are major gift revenue will rebound throughout 2012 (compared to 2010/2011).  This is great news! Are you ready to take advantage of this impending increase in major gifts?  Are you prepared with a solid understanding of how your prospects rank on the 3 C’s? Commitment: Do they have a history of supporting your […]

Direct Mail Fundraising Tip of the Week (#9)

Increase your response rates by including mission-relevant involvement devices in your direct mail.  These aren’t premiums like address labels.  Instead, I’m talking about items that require the donor to interact with your mail package and do something.  These are things like holiday cards, get well cards, meal tickets and table tent cards that you ask […]