23 Questions for More Effective Fundraising Copy

Do you want your fundraising letters to raise more money?  If so, be sure to ask these 23 questions each time you write a letter: Do I have a compelling hook? Have I humanized the problem? Does my copy inspire action? Are my sentences and paragraphs short? Did I use headlines & subheads to break […]

How to know when direct mail isn’t a good fundraising tool for your org (Tip #18)

Not all fundraising offers are made for direct mail.  Some causes just don’t lend themselves to direct mail.  This can be because your audience is so small you can’t get the economies of scale necessary to make direct mail a cost effective proposition. And some offers won’t work in direct mail because they’re uncomfortable.  We’ve […]

Instinct vs. Insight

As a fundraiser you’ll have a lot of people offer you suggestions on how best to do your job.  Well intentioned board members, executive directors, program staffers, volunteers and supporters will, at one time or another, probably all give you suggestions (requested or not). Most of these suggestions are based on instinct.  Unless the person […]