Mail at least monthly. A lot of people think monthly solicitation is too frequent. Maybe you don’t want to over mail donors and make them mad. I understand that. Here’s the deal. In the months you aren’t mailing, plenty of other organizations are. It isn’t like their mailbox will be empty because you didn’t send […]
Every nonprofit board and executive should read this morning’s Wall Street Journal article, Counting on an Inheritance? Count Again. The article is primarily a discussion about the long-term impact on families of the economic declines of the last few years. Interestingly, WSJ found that nationally, “alling asset values reduced projected inheritances for baby boomers […]
Every time you put mail into the mailstream, you should send a coordinated e-mail blast. The integrated (timing, theme and message) approach will help you reach more donors and generate more net revenue than just sending direct mail by itself.