Don't write long paragraphs. It doesn't matter how many paragraphs are in your letter, just don't have more than 3-4 sentences in each paragraph. It's ok to break up a...
Focus on 1 person in need for best fundraising results (Tip #38)
Fundraising letters that talk of the plight of millions of starving people in need of help tend not to work as well as those that focus on the suffering of...
Optimizing your middle donor direct mail ask strategy (Tip #37)
Test just an open ask (instead of a static ask or calculated asks based on past gift history) to your middle donors. This frequently results in better overall revenue and more frequent...
Are you giving donors the experience they crave?
Are you giving donors the experience they crave? For profit organizations know that improving customer experience increases customer retention and profit over the long-term. In fact, there are volumes of...
Using the mail to sell monthly giving (Tip #36)
Offer a monthly giving option on your reply device. Don't expect to convert a significant portion of your file to monthly giving this way, but you'll pick up a few...