Cause marketing has been a long recognized endeavor between nonprofits and for-profits. There are many classic examples (Children's Miracle Network, Susan G. Komen for the Cure, St. Jude Children's Research...
Write for your audience, not your boss or board (Tip #43)
"New," "fresh," and "cutting edge" approaches to your direct mail will almost always result in lower performance. Marketing departments, board members, and sometimes even fundraisers will want to move away...
Watch your tone when writing fundraising copy (Tip #42)
A positive, inspirational tone in your letter is better than the doom and gloom approach. Donors want to support successful organizations that have big vision, plans for achieving great things...
Write fundraising copy the way you talk (#41)
Write your letter copy at the 5th grade reading level. This may drive your brand people crazy (especially if you happen to be in higher education or healthcare), but writing...
Does your fundraising copy pass the “you” test? (Tip #40)
Use the word "you" early and often in your letter copy. It is a powerful way to connect with your donor. Use the word "I" to make your letter more...