Avoid looking like junk mail by using a live bulk rate stamp instead of an indicia on your mail. The stamp adds minimal additional cost and could significantly lift your...
Write better direct mail copy (Tip #47)
Your direct mail fundraising copy shouldn't be about you. As much as you might want to show donors how amazing your organization is, all the great you've done in the...
Want to improve your fundraising copy? Do this. (Tip #46)
After you write your letter, put it aside for a while. Come back to it the following day (or week) when you have a fresh perspective. Then edit it in...
Yes, your direct mail letter needs a P.S. statement! (Tip #45)
Always include a P.S. in your letter. Use the P.S. as an immediate call to action. Since most people scan a letter (the intro, bolded/underlined copy and the P.S.), the...
How much mail is too much? (Tip #44)
Test mid-month appeals. Many organizations are successfully mailing 12 annual appeals (one per month) AND 4-6 mid-month appeals throughout the year. These mid-month appeals can add a lot of income...