There are many ways to evaluate your fundraising performance. Response rate. Average gift. Cost per dollar raised. Cost per donor. Those are all important metrics to track. But the one...
To Tease or Not To Tease (in your direct mail)? (Tip #51)
Blank outer envelopes tend to outperform envelopes with teaser copy or images. You don't have to clutter your appeal envelopes with all sorts of teaser copy. Sure, test teasers. But...
Are you targeting multibuyers in your direct mail acquisition? (Tip #50)
Multibuyers is the term used to identify donor prospects that appear on multiple rental lists in the same list buy. These prospects are like hidden gold in your rental list mix! ...
Are you running a siloed direct mail program? (Tip #49)
Managing your fundraising programs in silos is a recipe for failure. Donors don't live in silos. They don't behave in a predictable manner. Donors might see your mail, hear you...