Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization...
Fundraising Myth Busters: Major donors shouldn’t get direct mail
This is a widely believed fundraising myth. It’s one that I personally hear at least monthly – if not weekly. The thinking is that because major donors give more money,...
Fundraising Myth Busters: Cutting acquisition improves revenue
Many nonprofits make the decision to either scale back new donor acquisition or cut it altogether to reduce cost and maximize net revenue. This is the topic we’re going to...
Fundraising Myth Busters: Online-acquired donors are different
Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels. Hopefully...
Fundraising Myth Busters: Solicitation Frequency
This is installment number three of seven in my series on fundraising myth busters. By now I hope you've had a chance to check out the first post on donor...
Fundraising Myth Busters: Brand Advertising and Direct Response Fundraising
This is the second of seven posts in the Fundraising Myth Busters series. In the first installment we looked at donor acquisition. Today, we're moving on to a topic that...
Fundraising Myth Busters: Donor Acquisition
This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it...
Balancing your major gift pipeline
Yesterday I talked with a nonprofit CEO who told me that 70% of his organization’s major gift revenue came from local corporate partners. There was a sense of pride and...
Become a better leader by investing more in your personal relationships
Leading a nonprofit isn’t easy. Neither is successfully running a development department. No matter how hard you work, you never have all the resources you need to accomplish your mission....
We increased our newsletter revenue by 1,000%. Here’s how…
Back in 2009 at Gillette Children’s Hospital Foundation we had a problem. Our newsletter, Momentum, was an institution unto itself. It won multiple communications awards. The staff raved about it....