AndrewOlsenCFRE

Author's details

Name: Andrew Olsen
Date registered: December 30, 2010

Latest posts

  1. Direct Mail Fundraising Tip of the Week (#20) — May 17, 2012
  2. Direct Mail Tip of the Week (#19) — May 10, 2012
  3. A solid website is the key to your integrated media strategy — May 7, 2012
  4. 23 Questions for More Effective Fundraising Copy — May 5, 2012
  5. Direct Mail Fundraising Tip of the Week (#18) — May 3, 2012

Most commented posts

  1. Direct Mail Fundraising Tip of the Week (#12) — 6 comments
  2. Why Nonprofits Don’t Do Big Things — 6 comments
  3. Creating Your Development Action Plan – Part 1 of 2 — 5 comments
  4. Want to raise more money? Learn to play nice together! — 4 comments
  5. Fundraising Best Practice Series: Volume 4, Thank You Receipting — 4 comments

Author's posts listings

May
17

Direct Mail Fundraising Tip of the Week (#20)

Mailbox

Find a control package (or several).  I’m always surprised when I talk to nonprofit organizations and hear things like, “we’re working on a new holiday package because our board thinks we’ve used the old one too long – they’re bored with it.” I’m all for testing.  Testing is important.  But before you begin testing, you’ve …

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May
10

Direct Mail Tip of the Week (#19)

Mailbox

A good offer is one that is specific, tangible, urgent and solvable.  Here are some examples: Your gift of $19.40 will provide holiday meals for 10 hungry, homeless, hurting people today.  OR Your $500 gift today will help us rush flu vaccines to 8 villages to save the lives of children like Eduardo.  Please hurry! …

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May
07

A solid website is the key to your integrated media strategy

Strategy

Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your office.  But a significant majority of them (over 65%) will visit your website.  Some will even visit on a regular basis.  For most of your …

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May
05

23 Questions for More Effective Fundraising Copy

Copywriting

Do you want your fundraising letters to raise more money?  If so, be sure to ask these 23 questions each time you write a letter: Do I have a compelling hook? Have I humanized the problem? Does my copy inspire action? Are my sentences and paragraphs short? Did I use headlines & subheads to break …

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