Why McDonald’s Doesn’t Sell Big Macs to Vegans

And you shouldn't either!

Have you ever seen a McDonald’s ad campaign focused on convincing vegans to buy a Big Mac? That’s crazy, right? Makes no sense. I mean, maybe there are a handful of vegans who could be convinced — after much effort — to try one. But it would take a whole lot of time, money, and […]

Does your nonprofit need a strategic agency partner?

In the nonprofit sector we often hear board members, CEO’s, and even development officers argue that they shouldn’t invest in fundraising agency partners, and instead should just “go it alone” in order to keep costs down. There’s a belief that fundraising strategy and communications are easy to create, and that anyone can be successful in […]

The 4 Myths that keep homeless service organizations from major gift success

Working with over 200 organizations that focus on serving people who are homeless, hungry, and living in poverty, I’ve come to conclude that there are 4 myths that keep organizations like this from achieving their full potential in major gift fundraising. As you read this post, maybe you’ll recognize some of these myths. Maybe you’ve […]

Do you know when it’s time to step away?

As leaders we’re most successful when we lean in. When we go the extra mile. If we’re honest, that’s what energizes many of us, and it’s how we’ve grown our careers, built our personal brands, and achieved success. We’ve chosen to heavily invest (our time, talent, finances, etc.) in growing our careers and our organizations […]