It’s that time of year again. Time to clean out your development operation, reorganize and re-prioritize your efforts and rid your organization of the fundraising clutter that keeps you from maximizing your success. Use this fundraiser’s spring cleaning checklist to help get your house in order and get you focused on the most important tasks […]
Famed entrepreneur Mark Cuban once said, Make your product easier to buy than your competition or you will find your consumers buying from them, not you. What does Mark’s advice mean for your nonprofit? What do you need to do to make sure that donors are investing in your organization instead of going to the […]
There are many ways to evaluate your fundraising performance. Response rate. Average gift. Cost per dollar raised. Cost per donor. Those are all important metrics to track. But the one you should focus on more than any other is Long-Term Donor Value (LTDV). LTDV takes into account the cost of acquisition and cultivation, and the […]
Blank outer envelopes tend to outperform envelopes with teaser copy or images. You don’t have to clutter your appeal envelopes with all sorts of teaser copy. Sure, test teasers. But you’ll do just as well – if not better – by simply mailing your appeal in a blank envelope.
Multibuyers is the term used to identify donor prospects that appear on multiple rental lists in the same list buy. These prospects are like hidden gold in your rental list mix! Multibuyers are highly responsive to direct mail offers (that’s why they’re on multiple different rental files!), and will likely be one of the highest performing […]
Managing your fundraising programs in silos is a recipe for failure. Donors don’t live in silos. They don’t behave in a predictable manner. Donors might see your mail, hear you ad on the radio, attend an event and then make a contribution online. So which channel gets the credit? More importantly, which channel gets more […]