Are you running a siloed direct mail program? (Tip #49)

Managing your fundraising programs in silos is a recipe for failure.  Donors don’t live in silos.  They don’t behave in a predictable manner.  Donors might see your mail, hear you ad on the radio, attend an event and then make a contribution online.  So which channel gets the credit?  More importantly, which channel gets more […]

Write better direct mail copy (Tip #47)

Your direct mail fundraising copy shouldn’t be about you.  As much as you might want to show donors how amazing your organization is, all the great you’ve done in the world, and what your future goals are . . . don’t. Instead, share a compelling and urgent need with your donor.  Then show her how […]

Yes, your direct mail letter needs a P.S. statement! (Tip #45)

Always include a P.S. in your letter.  Use the P.S. as an immediate call to action.  Since most people scan a letter (the intro, bolded/underlined copy and the P.S.), the last chance you have to compel a donor to give is in the P.S.  Make it clear and strong.

How much mail is too much? (Tip #44)

Test mid-month appeals.  Many organizations are successfully mailing 12 annual appeals (one per month) AND 4-6 mid-month appeals throughout the year.  These mid-month appeals can add a lot of income to your bottom line. Be smart about it though.  Don’t mail mid-month appeals in the summer where performance is already lower.  Schedule them for the […]