23 Questions for More Effective Fundraising Copy

Do you want your fundraising letters to raise more money?  If so, be sure to ask these 23 questions each time you write a letter: Do I have a compelling hook? Have I humanized the problem? Does my copy inspire action? Are my sentences and paragraphs short? Did I use headlines & subheads to break […]

How to know when direct mail isn’t a good fundraising tool for your org (Tip #18)

Not all fundraising offers are made for direct mail.  Some causes just don’t lend themselves to direct mail.  This can be because your audience is so small you can’t get the economies of scale necessary to make direct mail a cost effective proposition. And some offers won’t work in direct mail because they’re uncomfortable.  We’ve […]

Instinct vs. Insight

As a fundraiser you’ll have a lot of people offer you suggestions on how best to do your job.  Well intentioned board members, executive directors, program staffers, volunteers and supporters will, at one time or another, probably all give you suggestions (requested or not). Most of these suggestions are based on instinct.  Unless the person […]

15 Tips to Grow Your E-mail List

Looking for ways to grow your e-mail subscriber list?  Try these 15 ways: Ask for e-mail address on your direct mail and newsletter reply devices Request it during volunteer sign-in Use an online registration form for special events Ask for it as part of the sign-in process when you give program tours Put an e-newsletter […]

If you’re going to hide the ask, just don’t mail at all (Tip #17)

Don’t hide your ask deep in your letter.  If you’re spending the money to send out direct mail solicitations, don’t be shy! Prominently and repeatedly make your ask.  In fact, some of the best direct mail fundraising letters not only make the ask several times in the letter, but also in the outer envelope teaser […]

This is why your special event doesn’t raise more money

  Do you ever wonder why your events aren’t raising more money? Why more people don’t make pledges and why pledge amounts are decreasing instead of increasing? It’s the economy, right?  That must be it.  People are hurting, so they aren’t giving as much or as frequently as they used to.  That’s got to be the […]