Direct Mail Fundraising Tip of the Week (#6)

If you want to acquire donors at a higher average gift level, start testing catalog subscriber files.  You’ll get lower response rates (because these people aren’t necessarily qualified charitable donors), but they tend to give higher average gifts – in fact, sometimes fully double that of other list categories.  These donors also have good potential […]

Maximizing Middle Donors

What’s a middle donor?  And how do we market to them?  How are they different from the rest of our donors? I’ve been answering these questions a lot lately.  At conferences, in person and even on LinkedIn.  Seems a lot of organizations are starting to take notice of the potential of middle donors.  This is […]

Direct Mail Fundraising Tip of the Week (#5)

Direct mail fundraising is counter-intuitive.  Chances are that you, your board and others on staff have opinions about your direct mail program.  And chances are even better (in fact, close to 100%) that most of those opinions, though strong, have no basis in fact and will do more harm to your fundraising than good. Great […]

5 Ways Your Brand Can Destroy Your Fundraising Results

I’ve been talking about nonprofit branding a lot lately with organizations all over the country.  Seems brand strategy is top of mind once again for organizations trying to raise their community profile and generate more money for their causes. There’s only one problem.  Brands  and fundraising don’t always mix.  In fact, often when a nonprofit […]

Fundraising tips from #russreid2012

Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]

Direct Mail Fundraising Tip of the Week (#4)

Write your direct mail letter like you’d write to a close friend.  Make it warm, personal and informal.  Adhering to the APA and MLA style guides might make the brand police happy, but it’ll kill your direct mail fundraising results. Direct mail fundraising copywriting is a style unto itself.  If you try to follow all […]