Give to the Max Day 2011: A Success?

By all indications, Give to the Max Day 2011 was a success in Minnesota.  Nonprofits in Minnesota raised $13.4 million (34% more than was raised during the same event in 2010) from more than 47,500 generous donors (13% more donors than contributed in 2010). This has me wondering whether the uptick we saw during this […]

Fundraising Best Practice Series: Volume 3, Online Donation Pages

This third installment in the Fundraising Best Practice Series will highlight online donation pages. In most cases your donation page is the only online vehicle for a donor or potential donor to use to make a gift to your nonprofit.  So please, make sure your page is in good working order and easy to navigate.  […]

The Dirty Little Secret About Peer-to-Peer Event Donors

The dirty little secret about peer-to-peer event donors is… Looks like they might not be all that great of donors after all.  Before I get skewered by my friends who run special events or work at firms that help nonprofits run peer-to-peer events, I’m not arguing here against special event fundraising. However, if you run […]

Fundraising Best Practice Series: Volume 2, E-mail Fundraising

Integrated fundraising isn’t an option these days. If your organization isn’t integrating online and offline, you’re missing a huge opportunity. And chances are you’re losing donors to organizations that are running integrated fundraising campaigns. In this second installment of fundraising best practices, I’ll highlight best practice strategies for e-mail fundraising. You can implement these today […]

Combating Charity Navigator’s Predictions for Flat Year-End Giving

Charity Navigator just released the results of a year-end giving survey of donors to 101 charities.  The survey found that the majority of donors expect to give at the same levels they did last year. That tracks with what a lot of nonprofits I’m talking with right now are experiencing.  Giving is just about where […]

Year-end digital fundraising tips from Roy Jones Reports

  My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List – Pump Up Your Digital RIGHT NOW! I’m especially pleased to see him focus on the value of Search Engine Marketing (SEM) in Q4.  Most nonprofits haven’t even stumbled onto SEM yet, and that’s unfortunate.  […]