Guest Post: Two of the biggest mistakes nonprofits make

As I continue with the second installment in this series on the biggest mistakes nonprofits make, I’ve asked veteran nonprofit executive and fundraising consultant, Jim Shapiro, to share his thoughts on two of the biggest mistakes we in the sector make. Here’s what Jim had to say… (1) Most organizations make their fundraising too complex, […]

WEBINAR: Maximizing the Middle

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to create strategies aimed at their mid-level givers. This is a HUGE mistake! Join me for a webinar (Thursday, Sept 10, 10am PDT) where I’ll share the characteristics that […]

Guest Post: The two biggest monthly giving mistakes nonprofits make

I’m launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly giving. Her guest post is below: “I see nonprofits […]

Google Grants vs. Paid Search Campaigns

Sometimes otherwise smart fundraising consultants give bad advice. I saw that happen last week. A senior-level consultant from a typically reputable fundraising agency completely missed the mark on digital strategy. In this instance, a local social service nonprofit was told that because they secured a Google Grant of $10,000 per month, they should no longer […]

Your donors are tired of being crappily asked

Last month Marc A. Pitman wrote on the myth of donor fatigue. Something Marc said stuck with me, and hit home like a hammer when I got an email solicitation from Catholic Charities USA (below). First, check out what Marc said on the topic of donor fatigue – the myths – and the realities: The […]

Should you include a reply envelope in your thank you letters?

I get this question all the time! And I’m sure there are a lot of people who will disagree with me on this topic. My standard response to development directors and executive directors who ask this question is a resounding, ABSOLUTELY! The most frequent argument against including reply envelopes in thank you letters is that […]