Take major donors out of your mail program at your own risk (Tip #12)

Don’t take your major donors out of the direct mail stream.  This is one of the worst things you can do for your organization.  Typically this happens for one of two reasons.  You’re in a board meeting or prospect management meeting and someone says, “major donors hate getting direct mail.  We shouldn’t solicit major donors […]

Direct Mail Fundraising Tip of the Week (#11)

One page.  Two pages.  Eight pages.  There is no right or wrong length for direct mail fundraising letters.  Don’t believe what anyone tells you about this.  Those are personal biases and likely not relevant to anything. Take as many pages as you need in order to say what needs to be said.  As long as […]

Direct Mail Fundraising Tip of the Week (#9)

Increase your response rates by including mission-relevant involvement devices in your direct mail.  These aren’t premiums like address labels.  Instead, I’m talking about items that require the donor to interact with your mail package and do something.  These are things like holiday cards, get well cards, meal tickets and table tent cards that you ask […]

Direct Mail Fundraising Tip of the Week (#8)

The priorities are 1) Audience, 2) Offer, and 3) Creative.  In that order. When building a direct mail fundraising campaign it is often tempting to focus the most time and effort on the creative.  After all, most people gravitate to the visual components because they’re the easiest to understand and critique. In reality though, getting […]

Does Your Newsletter Make These 4 Fatal Mistakes?

Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts.  Often newsletters can raise just as much – if not more – than your solicitations.  And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]