Handwriting increases performance. Ink on paper (especially blue ink) does wonders for improving results. The added personalization and authentic feel handwriting provides can help increase both response rate and average gift.
Increase your response rates by including mission-relevant involvement devices in your direct mail. These aren’t premiums like address labels. Instead, I’m talking about items that require the donor to interact with your mail package and do something. These are things like holiday cards, get well cards, meal tickets and table tent cards that you ask […]
The priorities are 1) Audience, 2) Offer, and 3) Creative. In that order. When building a direct mail fundraising campaign it is often tempting to focus the most time and effort on the creative. After all, most people gravitate to the visual components because they’re the easiest to understand and critique. In reality though, getting […]
Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts. Often newsletters can raise just as much – if not more – than your solicitations. And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]
Recency is key in direct mail fundraising. Most nonprofit board members and executives (and even some fundraisers) don’t want to believe it, but your best potential donors are those who just made a gift to you. Instead of giving your donors a chance to “cool off” by suppressing them for a time after they make […]
Boston College’s Center on Wealth and Philanthropy estimates as much as $41 trillion in intergenerational wealth transfer will take place by 2052. Not all of those assets will transfer from family member to family member. Much of it could end up going to the government, and some will be directed to nonprofit organizations. Why am […]