If you want to acquire donors at a higher average gift level, start testing catalog subscriber files. You’ll get lower response rates (because these people aren’t necessarily qualified charitable donors), but they tend to give higher average gifts – in fact, sometimes fully double that of other list categories. These donors also have good potential […]
What’s a middle donor? And how do we market to them? How are they different from the rest of our donors? I’ve been answering these questions a lot lately. At conferences, in person and even on LinkedIn. Seems a lot of organizations are starting to take notice of the potential of middle donors. This is […]
Direct mail fundraising is counter-intuitive. Chances are that you, your board and others on staff have opinions about your direct mail program. And chances are even better (in fact, close to 100%) that most of those opinions, though strong, have no basis in fact and will do more harm to your fundraising than good. Great […]
Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]
Write your direct mail letter like you’d write to a close friend. Make it warm, personal and informal. Adhering to the APA and MLA style guides might make the brand police happy, but it’ll kill your direct mail fundraising results. Direct mail fundraising copywriting is a style unto itself. If you try to follow all […]
In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And review your donation page to ensure easy navigation and transaction processing.