10 New Year’s Resolutions for Fundraisers

As we embark on a new year I wish you all much joy and success in your fundraising efforts!  Here are 10 resolutions I’m committing to – and I hope you might as well. 1. I will say thank you more than I say please. 2. I will focus my time where it counts most […]

Fundraising Best Practice Series: Volume 7, Upgrading Donors

Upgrading donors is an essential part of your nonprofit’s fundraising program.  Or at least it should be.  But the upgrade process isn’t just about asking all your donors for more money.  Check out these tips for more strategically upgrading your donors: Upgrading begins at the point of acquisition.  This is important to understand.  Not all […]

Fundraising Best Practice Series: Volume 2, E-mail Fundraising

Integrated fundraising isn’t an option these days. If your organization isn’t integrating online and offline, you’re missing a huge opportunity. And chances are you’re losing donors to organizations that are running integrated fundraising campaigns. In this second installment of fundraising best practices, I’ll highlight best practice strategies for e-mail fundraising. You can implement these today […]

Combating Charity Navigator’s Predictions for Flat Year-End Giving

Charity Navigator just released the results of a year-end giving survey of donors to 101 charities.  The survey found that the majority of donors expect to give at the same levels they did last year. That tracks with what a lot of nonprofits I’m talking with right now are experiencing.  Giving is just about where […]

18 Strategies to Maximize Year-End Giving

Focus on the top 15 – 30 donors who haven’t made a gift yet this year.  Get your Executive Director, Board Chair and senior development staff out to meet with these key donors personally.  Find out what’s going on in their lives, and what’s still important to them about the work you’re doing.  Then ask […]

6 questions that can improve your nonprofit copy.

If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you’re answering these six questions: 1. Does my copy speak to the values my donors use to make decisions? 2. Am I using the same language my donors use? 3. Is what I’m saying credible and verifiable? […]