Are you soliciting minor gifts from MAJOR donors?

One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you’re asking every donor for the most appropriate gift amount. You’re probably already doing that, right? I’m sure when you acquire a donor who gives an initial gift of $20, you probably […]

Key Metrics for Donor Acquisition

What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably the most frequent metrics tracked. But if that’s all you’re tracking, chances are you aren’t maximizing your acquisition efforts. Recently I had a conversation that […]

Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]

3 Keys to Successful Direct Mail Fundraising

There are dozens of articles and blog posts that discuss how to write a successful fundraising letter.  And many of them contain pretty solid recommendations. But the success of your direct mail campaigns is decided well before your writer sits down to write your letter.  It’ll be decided during the planning phase when you establish your […]

Direct Mail: Testing 1,2,3

Does your nonprofit organization have a direct mail fundraising program?  Are you testing consistently in your program? If you’re like a lot of organizations, you might not be sure when you should test,  what kinds of things you should or shouldn’t test, or even what metrics to measure.  Here are some simple thoughts on testing […]

Four reasons your nonprofit needs direct mail

A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community through robust acquisition Develop a large pipeline of potential planned and major gift donors Rapidly build a large file of consistent donors Direct mail fundraising […]