Direct Mail: Testing 1,2,3

Does your nonprofit organization have a direct mail fundraising program?  Are you testing consistently in your program? If you’re like a lot of organizations, you might not be sure when you should test,  what kinds of things you should or shouldn’t test, or even what metrics to measure.  Here are some simple thoughts on testing […]

Four reasons your nonprofit needs direct mail

A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community through robust acquisition Develop a large pipeline of potential planned and major gift donors Rapidly build a large file of consistent donors Direct mail fundraising […]

Direct Mail Fundraising: Is it right for your nonprofit?

Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors still give by mail (61% of donors who made a gift in the last 12 months reported doing so by mail), which makes direct mail […]

9 Tips to Maximize Year-end Giving

2010 is quickly coming to a close.  It’s been a tough year, no doubt.  But this is no time to put the brakes on your fundraising efforts, despite what some “experts” are saying about the continued bad economy.  In fact, the last few weeks of the year are huge for most nonprofits – so make […]

Thank You Receipts: Are You Missing a Critical Opportunity?

Recently I made contributions to two nonprofit organizations.  One in the Midwest, the other on the East Coast.  Both very well respected, regional organizations.  My contributions weren’t huge.  Just $25 each.  But $25 isn’t a bad first time gift for most organizations. This afternoon I went out to the mailbox and found two receipts, one […]

Daddy, where do major donors come from?

I wrote this back in February, and was honored recently when Rachel Donofrio at National Catholic Development Conference asked to run it in Dimensions, their bi-monthly membership newsletter (May/June 2010 issue). Daddy, where do major donors come from? Well, that’s not really a question my two-year-old daughter asked me.  But it is a question that, […]