Why McDonald’s Doesn’t Sell Big Macs to Vegans

And you shouldn't either!

Have you ever seen a McDonald’s ad campaign focused on convincing vegans to buy a Big Mac? That’s crazy, right? Makes no sense. I mean, maybe there are a handful of vegans who could be convinced — after much effort — to try one. But it would take a whole lot of time, money, and […]

Rainmaking notes from the field

It was such an honor today to get this wonderful endorsement for our book Rainmaking from Joy Olson, CEO of Blockbuster Fundraising:

Wouldn’t you love to be referred to as a Fundraising Rainmaker?

A ‘Rainmaker’ is the key figure in the nonprofit organization, not merely just a fundraiser, but a Major Gift Officer who is highly regarded within the organization because they bring in big donor dollars and win the trust of donors almost by magic. They easily and comfortably engage current donors to give higher amounts to the mission and to support new projects.

Rainmaking: The Fundraiser’s Guide to Landing Big Gifts is a road map for development directors to hone their ‘rainmaking’ skills that will enable them to bring much success to their organization’s major gifts mission, goal, and bottom-line.

If you want to separate yourself from the average fundraiser or development manager to become the Major Gift Officer that everyone wants to hire, read Jones & Olsen’s book now! They’ve been working their magic for five decades and now share that magic and those proven examples in this how-to book that enables you to immediately become a Fundraising Rainmaker!

Get your copy of Rainmaking today — you’ll be glad you did!

The Kimbia crash should make us re-think community crowdfunding efforts

But not for the reasons you think...

This afternoon I read an article about The Pittsburgh Foundation’s efforts to pressure Kimbia into making restitution for the disastrous crash of their system on the national Day of Giving a few weeks ago. For those of you who aren’t aware, Kimbia’s system is the back-end giving solution that many community foundations use to solicit and […]

How fast do you respond to your major and planned gift donors?

Greg Warner from MarketSmart just posted asking some pointed questions about how well nonprofits follow-up with their most important donors.

Most organizations these days are talking about donor experience. How do we improve the donor experience? What can be done to provide a unique, engaging experience for donors? And yet many of those same organizations are failing at this key component that Greg highlights.

If you want to create a great experience for your donors, make sure you’re following Greg’s recommendations.

Cultivating trust-based relationships with major donors

An excerpt from "Rainmaking: The Fundraiser's Guide to Landing Big Gifts"

How exactly DO you build trust with donors? What are some of the most effective tools and and strategies you can use to develop authentic, trusting relationships with donors? If you want to build the kind of donor relationships that lead to transformational giving, you need to make donors feel and understand that you’re invested […]