Maximizing Middle Donors

What’s a middle donor?  And how do we market to them?  How are they different from the rest of our donors? I’ve been answering these questions a lot lately.  At conferences, in person and even on LinkedIn.  Seems a lot of organizations are starting to take notice of the potential of middle donors.  This is […]

Fundraising tips from #russreid2012

Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]

10 Fundraising Best Practices

As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship

Fundraising Best Practice Series: Volume 10, Donor Stewardship

This final installment of the Fundraising Best Practice Series focuses on donor stewardship.  It’s fitting given that many of you are probably knee deep in thank you notes, thank you calls and visits to round out the 2011 holiday giving rush. When I think about the word stewardship, I think of the responsibility of taking care […]

10 New Year’s Resolutions for Fundraisers

As we embark on a new year I wish you all much joy and success in your fundraising efforts!  Here are 10 resolutions I’m committing to – and I hope you might as well. 1. I will say thank you more than I say please. 2. I will focus my time where it counts most […]

Fundraising Best Practice Series: Volume 8, Cultivating Major Donors

Regardless of everything you’re hearing or reading these days, major gift fundraising is where transformational philanthropy happens.  Not Twitter and Facebook.  If you want to accomplish big goals in your organization and impact the world in bold ways as a fundraiser, you need to understand how to cultivate major gifts. But even before that – […]