Fundraising Best Practice Series: Volume 7, Upgrading Donors

Upgrading donors is an essential part of your nonprofit’s fundraising program.  Or at least it should be.  But the upgrade process isn’t just about asking all your donors for more money.  Check out these tips for more strategically upgrading your donors: Upgrading begins at the point of acquisition.  This is important to understand.  Not all […]

Fundraising Best Practice Series: Volume 6, Special Events

Nonprofit special events are not my favorite thing, by far.  But the certainly have their place in the tool kit. Successful events rely on a number of moving parts, a lot of effort on the part of staff and volunteers, and attention to detail. Here are some tips and tricks to help you achieve success […]

Combating Charity Navigator’s Predictions for Flat Year-End Giving

Charity Navigator just released the results of a year-end giving survey of donors to 101 charities.  The survey found that the majority of donors expect to give at the same levels they did last year. That tracks with what a lot of nonprofits I’m talking with right now are experiencing.  Giving is just about where […]

Year-end digital fundraising tips from Roy Jones Reports

  My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List – Pump Up Your Digital RIGHT NOW! I’m especially pleased to see him focus on the value of Search Engine Marketing (SEM) in Q4.  Most nonprofits haven’t even stumbled onto SEM yet, and that’s unfortunate.  […]

18 Strategies to Maximize Year-End Giving

Focus on the top 15 – 30 donors who haven’t made a gift yet this year.  Get your Executive Director, Board Chair and senior development staff out to meet with these key donors personally.  Find out what’s going on in their lives, and what’s still important to them about the work you’re doing.  Then ask […]

6 questions that can improve your nonprofit copy.

If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you’re answering these six questions: 1. Does my copy speak to the values my donors use to make decisions? 2. Am I using the same language my donors use? 3. Is what I’m saying credible and verifiable? […]