Six Ways to Engage the Entrepreneurial Donor

Every major donor is different.  Your cultivation process should be tailored to meet the specific needs and expectations of each donor. And remember, beyond the need for customized cultivation strategies, within the sphere of major gift donors, the entrepreneur is an even more unique animal. Entrepreneurs are often self-made success stories, and they value those […]

Want to raise more money? Learn to play nice together!

Do you remember when you were 7, and that kid next door had all the cool toys?  You so desperately wanted to play with them, but he wouldn’t let you.  He’d say things like, No! These are my toys – go get your own!  So instead, you went out and got your own toys.  But […]

5 Steps to Major Gift Success

I can’t believe we’re nearly halfway through 2011.  Where the heck did the first half of the year go!?! Approaching the month of June means you’ve got just about six months to close as many major gifts as you can to ensure the financial security of your organization.  If you follow these five steps, you’ve […]

What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?

So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer?  Well, they’re just as mythical as the following 6 assumptions you and others in and around your organization might have about your fundraising program. 1. If a donor makes a gift, you should let them rest for […]

Are you soliciting minor gifts from MAJOR donors?

One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you’re asking every donor for the most appropriate gift amount. You’re probably already doing that, right? I’m sure when you acquire a donor who gives an initial gift of $20, you probably […]

Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]