What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?

So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer?  Well, they’re just as mythical as the following 6 assumptions you and others in and around your organization might have about your fundraising program. 1. If a donor makes a gift, you should let them rest for […]

Are you soliciting minor gifts from MAJOR donors?

One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you’re asking every donor for the most appropriate gift amount. You’re probably already doing that, right? I’m sure when you acquire a donor who gives an initial gift of $20, you probably […]

Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]

9 Tips to Maximize Year-end Giving

2010 is quickly coming to a close.  It’s been a tough year, no doubt.  But this is no time to put the brakes on your fundraising efforts, despite what some “experts” are saying about the continued bad economy.  In fact, the last few weeks of the year are huge for most nonprofits – so make […]

Six Types of Wealthy Donors

Here’s another take on major donor personality types and motivations.  There are some similarities and distinct differences between this research and the research data I posted about recently in Understanding Major Donors. (Jan. 12, 2010) A new study identifies six types of high net worth donors and explains what motivates them to give. The findings of […]

Three Reasons Your CEO Must Be Your Chief Fundraiser

How involved is your CEO in your organization’s philanthropic efforts? That’s a question I like to ask every organization that I consult with.  It’s an important one, and typically sets the tone for the organization’s overall fundraising approach.  In many organizations, the CEO is intimately involved in the philanthropic process.  But from time to time, […]