Guest Post from Roy C. Jones, CFRE:

The biggest mistake fundraisers make

Today’s guest post on the biggest mistake fundraisers make is from my great friend (and co-author of Rainmaking: The Fundraiser’s Guide To Landing Big Gifts), Roy C. Jones, CFRE. “For clinking money, you can shake the can. For folding money, you should go ask for it. ” — Harold Seymour, legendary fundraiser Without a doubt, failing […]

The danger of speaking poorly of donors in call reports

Nonprofit Quarterly
09/14/2015

The Heritage Foundation recently learned what is likely to be an unfortunately painful lesson about donor engagement. And we should all take a minute to learn from their mistakes.

As you’ll see in the article, a set of major donor call reports from Heritage were posted to the web. Some of the notes made reference to donors as being “odd”, etc.  I can imagine that the senior team at Heritage is scrambling right now to rebuild trust with some of their most important donors.

The key learning here is, if you wouldn’t be comfortable saying something directly to your donor, don’t write it in your call reports. It’s just that simple.

 

Make it a great week!
Andrew

Guest Post: Two of the biggest mistakes nonprofits make

As I continue with the second installment in this series on the biggest mistakes nonprofits make, I’ve asked veteran nonprofit executive and fundraising consultant, Jim Shapiro, to share his thoughts on two of the biggest mistakes we in the sector make. Here’s what Jim had to say… (1) Most organizations make their fundraising too complex, […]

WEBINAR: Maximizing the Middle

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to create strategies aimed at their mid-level givers. This is a HUGE mistake! Join me for a webinar (Thursday, Sept 10, 10am PDT) where I’ll share the characteristics that […]

Your donors are tired of being crappily asked

Last month Marc A. Pitman wrote on the myth of donor fatigue. Something Marc said stuck with me, and hit home like a hammer when I got an email solicitation from Catholic Charities USA (below). First, check out what Marc said on the topic of donor fatigue – the myths – and the realities: The […]