Should you include a reply envelope in your thank you letters?

I get this question all the time! And I’m sure there are a lot of people who will disagree with me on this topic. My standard response to development directors and executive directors who ask this question is a resounding, ABSOLUTELY! The most frequent argument against including reply envelopes in thank you letters is that […]

Fundraising Myth Busters: Major donors shouldn’t get direct mail

This is a widely believed fundraising myth. It’s one that I personally hear at least monthly – if not weekly. The thinking is that because major donors give more money, they don’t want to get your organization’s regular direct mail solicitations. This is installment six of seven in my Fundraising Myth Busters series. If you […]

Fundraising Myth Busters: Donor Acquisition

This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it is both foolish and dangerous. Everything is NOT as consistently true as you (or I) might think it is. Furthermore, what was absolutely true five […]

Balancing your major gift pipeline

Yesterday I talked with a nonprofit CEO who told me that 70% of his organization’s major gift revenue came from local corporate partners. There was a sense of pride and accomplishment in his voice as he shared this with me. These corporate partners are a big part of this nonprofit’s revenue. So, not surprisingly, this […]

We increased our newsletter revenue by 1,000%. Here’s how…

Back in 2009 at Gillette Children’s Hospital Foundation we had a problem. Our newsletter, Momentum, was an institution unto itself. It won multiple communications awards. The staff raved about it. The CEO loved her nearly full-page column. It was packed full of insider information. Articles about new technology being used at the hospital. Informative columns […]

Improve your hospital fundraising with 71 FREE education sessions!

The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period. This is a great learning opportunity for anyone involved in healthcare philanthropy, or anyone looking to get into the business. If you’re unable to attend […]