5 Things Nonprofits Get Wrong About Donors

Jonathan Lewis and Mya Abi-Khalil co-authored a great post, 5 Things Clients Get Wrong About Consumers over at DigiDay. This post was written for the commercial world, but the model is equally valuable for nonprofits. The 5 incorrect assumptions are listed below along with what I believe are the equivalent incorrect assumptions that nonprofits make. Consumers are rational […]

Uncovering Philanthropic Passion

Uncovering philanthropic passion sounds like a big job, doesn’t it? It isn’t, really—as long as you are a good listener, enjoy spending time with people and know how to build authentic relationships. Uncovering someone’s philanthropic passion is simple. You ask key questions, then shut up and listen. I mean really listen. Don’t spend the time […]

Creating a framework for major gifts

As the saying goes, “What gets measured gets done.” And there’s no way to measure your progress if you don’t have it documented. Likewise, you’ve probably heard the addage, “You get what you measure.” If you don’t have a written plan you have nothing to measure your progress against. There’s no way to know if […]

Rainmaking: The Fundraiser’s Guide to Landing Big Gifts

Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more money. It’s been a long road. We’ve learned a lot in the process, and had the opportunity to talk with dozens of great leaders in […]

Women Give 2012 Study

I ran across this Women Give 2012 (slightly dated) study comparing giving behaviors of women and men thanks to Gail Perry this evening. The study compared only single adult households (excluded married households) in order to better understand gender-based giving differences. Key findings… 1. Boomer and older women are more likely to give to charity […]

Engaging Major Donors in a Campaign Year

Engaging major donors is a critical component to any nonprofit’s fundraising success. BUT, it’s even more critical in an election year. Why? Think about it this way. Regardless of party affiliation, your best donors are going to be receiving more than two dozen requests via e-mail, direct mail, telemarketing and personal visits in the next […]