Rainmaking: The Fundraiser’s Guide to Landing Big Gifts

Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more money. It’s been a long road. We’ve learned a lot in the process, and had the opportunity to talk with dozens of great leaders in […]

Women Give 2012 Study

I ran across this Women Give 2012 (slightly dated) study comparing giving behaviors of women and men thanks to Gail Perry this evening. The study compared only single adult households (excluded married households) in order to better understand gender-based giving differences. Key findings… 1. Boomer and older women are more likely to give to charity […]

Engaging Major Donors in a Campaign Year

Engaging major donors is a critical component to any nonprofit’s fundraising success. BUT, it’s even more critical in an election year. Why? Think about it this way. Regardless of party affiliation, your best donors are going to be receiving more than two dozen requests via e-mail, direct mail, telemarketing and personal visits in the next […]

Are You Ready For Year-End Fundraising?

It’s August. Have you planned your year-end fundraising efforts yet? If not, what’s keeping you from it? This is the most crucial fundraising season, and now’s the time to start planning! If you wait until September or October to plan your year-end efforts, you’ll waste many precious opportunities for success. Check out these 18 Tips […]

Direct Mail Fail – Alumni Acquisition Package

The minute I saw this envelope I knew the package was doomed.  The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn’t the only thing wrong with this piece. There were three significant problems with this appeal. 1. Dirty data. This mailing is addressed to my wife. Sort of. You see, my wife’s […]

13 Ways To Engage Major Donors

Chronicle of Philanthropy recently reported that big gifts from major donors are on the decline.  Their analysis of recent studies confirms giving patterns of wealthy donors today mirror those of the Great Depression.  It’s likely this means you may have to delay or scale back expectations for major campaigns. But more than anything, it means […]