Handwriting increases performance. Ink on paper (especially blue ink) does wonders for improving results. The added personalization and authentic feel handwriting provides can help increase both response rate and average gift.
All indications are major gift revenue will rebound throughout 2012 (compared to 2010/2011). This is great news! Are you ready to take advantage of this impending increase in major gifts? Are you prepared with a solid understanding of how your prospects rank on the 3 C’s? Commitment: Do they have a history of supporting your […]
Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts. Often newsletters can raise just as much – if not more – than your solicitations. And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]
What’s a middle donor? And how do we market to them? How are they different from the rest of our donors? I’ve been answering these questions a lot lately. At conferences, in person and even on LinkedIn. Seems a lot of organizations are starting to take notice of the potential of middle donors. This is […]
Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]
As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship