Take major donors out of your mail program at your own risk (Tip #12)

Don’t take your major donors out of the direct mail stream.  This is one of the worst things you can do for your organization.  Typically this happens for one of two reasons.  You’re in a board meeting or prospect management meeting and someone says, “major donors hate getting direct mail.  We shouldn’t solicit major donors […]

Do you know what it takes to get major gifts?

Your board might think it takes a cocktail party or gala event to get major donors to give.  Sometimes that’s true.  Others in the organization probably think you spend your days on the golf course schmoozing with rich people.  And let’s be honest – that happens too (we probably all wish it would happen more […]

How do your prospects rank on the 3 C’s?

All indications are major gift revenue will rebound throughout 2012 (compared to 2010/2011).  This is great news! Are you ready to take advantage of this impending increase in major gifts?  Are you prepared with a solid understanding of how your prospects rank on the 3 C’s? Commitment: Do they have a history of supporting your […]

Does Your Newsletter Make These 4 Fatal Mistakes?

Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts.  Often newsletters can raise just as much – if not more – than your solicitations.  And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]

Maximizing Middle Donors

What’s a middle donor?  And how do we market to them?  How are they different from the rest of our donors? I’ve been answering these questions a lot lately.  At conferences, in person and even on LinkedIn.  Seems a lot of organizations are starting to take notice of the potential of middle donors.  This is […]