If your fundraising agency does this, fire them.

Yesterday I was advising a friend who is Executive Director at an organization I’m very fond of. I was shocked at a recommendation she received from her fundraising agency. It went something like this… “Don’t send a summer direct mail appeal because it’s too expensive. We think direct mail works for big nonprofits, but small […]

Middle & Major Donor Fundraising Success for Social Service Orgs

Mel Trotter Ministries raises nearly $1 million in six weeks!

As an adviser to 60+ nonprofits across the U.S. and Canada, one of the most frequent questions I get asked is, how can we better engage our middle and major donors through direct response to generate more revenue and deepen our relationships? This is a question that my good friend, Dennis Van Kampen, President/CEO at […]

The success of middle and major donor direct response campaigns

I’ve just reviewed results from three middle/major donor integrated direct response fundraising campaigns that my teams managed for various social service organizations over the last year. The numbers are astonishing! We’ll get to those in a second. First, I want to share some of the negative myths we’ve dealt with around these campaigns, and why […]

The Kimbia crash should make us re-think community crowdfunding efforts

But not for the reasons you think...

This afternoon I read an article about The Pittsburgh Foundation’s efforts to pressure Kimbia into making restitution for the disastrous crash of their system on the national Day of Giving a few weeks ago.¬†For those of you who aren’t aware, Kimbia’s system is the back-end giving solution that many community foundations use to solicit and […]

Is it ever ok NOT to retain donors?

Maybe you saw this headline in The Chronicle of Philanthropy last Friday: Charities Lost 103 Donors For Every 100 Donors They Gained in 2014, Says Study. Nonprofits are right to focus on donor retention. It is significantly cheaper to retain a donor than it is to acquire a new one. I think it’s equally valuable […]