Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]

Multi-channel or Integrated fundraising?

Is your nonprofit conducting multi-channel fundraising campaigns?  What about integrated fundraising campaigns? It’s hard to tell the difference, right?  Wait, is there a difference? You bet! Multi-channel fundraising involves coordinating the timing of multiple fundraising channels, without necessarily intentionally coordinating themes and messaging across the channels.  Often this happens when fundraising channels are managed in […]

Direct Mail: Testing 1,2,3

Does your nonprofit organization have a direct mail fundraising program?  Are you testing consistently in your program? If you’re like a lot of organizations, you might not be sure when you should test,  what kinds of things you should or shouldn’t test, or even what metrics to measure.  Here are some simple thoughts on testing […]

Four reasons your nonprofit needs direct mail

A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community through robust acquisition Develop a large pipeline of potential planned and major gift donors Rapidly build a large file of consistent donors Direct mail fundraising […]

Direct Mail Fundraising: Is it right for your nonprofit?

Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors still give by mail (61% of donors who made a gift in the last 12 months reported doing so by mail), which makes direct mail […]

9 Tips to Maximize Year-end Giving

2010 is quickly coming to a close.  It’s been a tough year, no doubt.  But this is no time to put the brakes on your fundraising efforts, despite what some “experts” are saying about the continued bad economy.  In fact, the last few weeks of the year are huge for most nonprofits – so make […]