Fundraising Myth Busters: Solicitation Frequency

This is installment number three of seven in my series on fundraising myth busters. By now I hope you’ve had a chance to check out the first post on donor acquisition, and the second on brand advertising and direct response fundraising. Today we’re going to look at yet another hotly debated topic. Solicitation frequency. Myth […]

Fundraising Myth Busters: Brand Advertising and Direct Response Fundraising

This is the second of seven posts in the Fundraising Myth Busters series.  In the first installment we looked at donor acquisition. Today, we’re moving on to a topic that tends to spark heated debates across the nonprofit sector.  Brand advertising and direct response fundraising. Myth #2 Branding and direct response fundraising are competing options […]

Fundraising Myth Busters: Donor Acquisition

This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it is both foolish and dangerous. Everything is NOT as consistently true as you (or I) might think it is. Furthermore, what was absolutely true five […]

Improve your hospital fundraising with 71 FREE education sessions!

The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period. This is a great learning opportunity for anyone involved in healthcare philanthropy, or anyone looking to get into the business. If you’re unable to attend […]

3 reasons your nonprofit needs a mobile website

There’s been a lot of talk about mobile lately. To be fair, the chatter has been going on for a few years, but it finally appears we’re approaching a tipping point. There are three reasons you need a mobile site. And you need it now. 1. Search volume is shifting The chart below (courtesy of […]

Optimization: The Secret Weapon In Online Fundraising

Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year, add it now. For a relatively small investment, you could reap significant gains in online fundraising. What is optimization testing, you ask? A/B split testing […]