10 New Year’s Resolutions for Fundraisers

As we embark on a new year I wish you all much joy and success in your fundraising efforts!  Here are 10 resolutions I’m committing to – and I hope you might as well. 1. I will say thank you more than I say please. 2. I will focus my time where it counts most […]

Fundraising Best Practice Series: Volume 7, Upgrading Donors

Upgrading donors is an essential part of your nonprofit’s fundraising program.  Or at least it should be.  But the upgrade process isn’t just about asking all your donors for more money.  Check out these tips for more strategically upgrading your donors: Upgrading begins at the point of acquisition.  This is important to understand.  Not all […]

The Dirty Little Secret About Peer-to-Peer Event Donors

The dirty little secret about peer-to-peer event donors is… Looks like they might not be all that great of donors after all.  Before I get skewered by my friends who run special events or work at firms that help nonprofits run peer-to-peer events, I’m not arguing here against special event fundraising. However, if you run […]

Fundraising Best Practice Series: Volume 2, E-mail Fundraising

Integrated fundraising isn’t an option these days. If your organization isn’t integrating online and offline, you’re missing a huge opportunity. And chances are you’re losing donors to organizations that are running integrated fundraising campaigns. In this second installment of fundraising best practices, I’ll highlight best practice strategies for e-mail fundraising. You can implement these today […]

Combating Charity Navigator’s Predictions for Flat Year-End Giving

Charity Navigator just released the results of a year-end giving survey of donors to 101 charities.  The survey found that the majority of donors expect to give at the same levels they did last year. That tracks with what a lot of nonprofits I’m talking with right now are experiencing.  Giving is just about where […]

Year-end digital fundraising tips from Roy Jones Reports

  My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List – Pump Up Your Digital RIGHT NOW! I’m especially pleased to see him focus on the value of Search Engine Marketing (SEM) in Q4.  Most nonprofits haven’t even stumbled onto SEM yet, and that’s unfortunate.  […]