The success of middle and major donor direct response campaigns

I’ve just reviewed results from three middle/major donor integrated direct response fundraising campaigns that my teams managed for various social service organizations over the last year. The numbers are astonishing! We’ll get to those in a second. First, I want to share some of the negative myths we’ve dealt with around these campaigns, and why […]

7 #Nonprofit Blog Posts You Shouldn’t Miss

If you’re like the dozens of other fundraisers I know, chances are you’re pretty busy these days. But you still want to be learning and sharpening your skills too. Here’s a quick roundup of 7 of my most popular posts from the last 30 days. These posts cover employee engagement, strategic planning, donor retention, online […]

Is it ever ok NOT to retain donors?

Maybe you saw this headline in The Chronicle of Philanthropy last Friday: Charities Lost 103 Donors For Every 100 Donors They Gained in 2014, Says Study. Nonprofits are right to focus on donor retention. It is significantly cheaper to retain a donor than it is to acquire a new one. I think it’s equally valuable […]

What nonprofits can learn from reality TV

A guest post from MarketSmart's Greg Warner

  I asked Greg Warner, CEO/Founder of MarketSmart if he’d share his take on the two biggest mistakes that nonprofits make. And if you happen to know Greg (I’m thoroughly enjoying getting to know him), you know he’s not shy. He’s also not short on opinions about how we in the nonprofit sector can improve […]

5 Great Online Tools For Nonprofits

I’m always on the lookout for new tools that make it easier for fundraising and nonprofit leaders to get their jobs done. Unique ways for nonprofits to engage their supporters, and for organizations to raise more money for their causes. Today I want to share five of those tools with you. I’m recommending these because I […]