3 reasons your nonprofit needs a mobile website

There’s been a lot of talk about mobile lately. To be fair, the chatter has been going on for a few years, but it finally appears we’re approaching a tipping point. There are three reasons you need a mobile site. And you need it now. 1. Search volume is shifting The chart below (courtesy of […]

Optimization: The Secret Weapon In Online Fundraising

Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year, add it now. For a relatively small investment, you could reap significant gains in online fundraising. What is optimization testing, you ask? A/B split testing […]

Using Data To Drive Donor Insights

What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you’re like most nonprofits, it probably depends which department head you ask. Development maintains the donor database that houses biographical data (i.e., name, address, etc.) and transaction data (i.e., date and amount of most recent, last […]

Happy New Year!

I can’t believe it’s already 2015! If you’re anything like me, you probably don’t have a ton of free time to surf the web looking for the best marketing & fundraising content. That’s precisely why I’m taking this blog in a different direction in 2015. This site will be focusing in on five key areas: […]

5 Things Nonprofits Get Wrong About Donors

Jonathan Lewis and Mya Abi-Khalil co-authored a great post, 5 Things Clients Get Wrong About Consumers over at DigiDay. This post was written for the commercial world, but the model is equally valuable for nonprofits. The 5 incorrect assumptions are listed below along with what I believe are the equivalent incorrect assumptions that nonprofits make. Consumers are rational […]

Are You Ready For Year-End Fundraising?

It’s August. Have you planned your year-end fundraising efforts yet? If not, what’s keeping you from it? This is the most crucial fundraising season, and now’s the time to start planning! If you wait until September or October to plan your year-end efforts, you’ll waste many precious opportunities for success. Check out these 18 Tips […]