Is your new donor acquisition strategy working? How do you know? What’s your measure of success? If you want a strong Fall acquisition season this year, your prime planning time is right now. Acquisition is challenging enough in a good economy. In today’s economy, many nonprofits struggle to bring in new donors at an acceptable […]
The Direct Marketing Association (DMA) released findings from a new study today showing that direct mail (and phone outreach) still deliver significantly higher response rates than digital (specifically e-mail) campaigns. Note: Importantly, this study and the findings highlighted here are not specific to nonprofit marketing/fundraising. These are commercial marketing results (though there’s still value for […]
Every time you put mail into the mailstream, you should send a coordinated e-mail blast. The integrated (timing, theme and message) approach will help you reach more donors and generate more net revenue than just sending direct mail by itself.
Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your office. But a significant majority of them (over 65%) will visit your website. Some will even visit on a regular basis. For most of your […]
As a fundraiser you’ll have a lot of people offer you suggestions on how best to do your job. Well intentioned board members, executive directors, program staffers, volunteers and supporters will, at one time or another, probably all give you suggestions (requested or not). Most of these suggestions are based on instinct. Unless the person […]
Looking for ways to grow your e-mail subscriber list? Try these 15 ways: Ask for e-mail address on your direct mail and newsletter reply devices Request it during volunteer sign-in Use an online registration form for special events Ask for it as part of the sign-in process when you give program tours Put an e-newsletter […]