Are You Ready For Year-End Fundraising?

It’s August. Have you planned your year-end fundraising efforts yet? If not, what’s keeping you from it? This is the most crucial fundraising season, and now’s the time to start planning! If you wait until September or October to plan your year-end efforts, you’ll waste many precious opportunities for success. Check out these 18 Tips […]

63 Fatal Fundraising Mistakes to Avoid

With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it’s more important than ever to focus on getting things right. These 63 fatal fundraising mistakes can have significant negative impacts on your fundraising results (both short and long-term). If you’re like me, you’ll […]

Is your donor acquisition strategy working?

Is your new donor acquisition strategy working?  How do you know?  What’s your measure of success? If you want a strong Fall acquisition season this year, your prime planning time is right now.  Acquisition is challenging enough in a good economy.  In today’s economy, many nonprofits struggle to bring in new donors at an acceptable […]

Direct Mail vs. Digital: The Battle Continues

The Direct Marketing Association (DMA) released findings from a new study today showing that direct mail (and phone outreach) still deliver significantly higher response rates than digital (specifically e-mail) campaigns. Note: Importantly, this study and the findings highlighted here are not specific to nonprofit marketing/fundraising.  These are commercial marketing results (though there’s still value for […]

Are you integrating mail and e-mail? You should be… (Tip #23)

Every time you put mail into the mailstream, you should send a coordinated e-mail blast.  The integrated (timing, theme and message) approach will help you reach more donors and generate more net revenue than just sending direct mail by itself.  

A solid website is the key to your integrated media strategy

Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your office.  But a significant majority of them (over 65%) will visit your website.  Some will even visit on a regular basis.  For most of your […]