Donors don’t behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at once. Direct mail, because it still captures the majority of responses, should be central to your efforts. But leveraging an integrated multi-channel strategy will help […]
What’s a middle donor? And how do we market to them? How are they different from the rest of our donors? I’ve been answering these questions a lot lately. At conferences, in person and even on LinkedIn. Seems a lot of organizations are starting to take notice of the potential of middle donors. This is […]
Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]
In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And review your donation page to ensure easy navigation and transaction processing.
As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship
Can I get a few direct mail samples and some pricing info from you? Ugh. These questions, more than any others, frustrate me as a nonprofit fundraiser. I got an e-mail this evening from a well-meaning nonprofit executive who is looking to launch a direct response fundraising program. As I read the e-mail I was […]