Become a better leader by investing more in your personal relationships

Leading a nonprofit isn’t easy. Neither is successfully running a development department. No matter how hard you work, you never have all the resources you need to accomplish your mission. People are constantly vying for your time and attention. You work late most nights, and take work home with you on the weekends. Then there […]

We increased our newsletter revenue by 1,000%. Here’s how…

Back in 2009 at Gillette Children’s Hospital Foundation we had a problem. Our newsletter, Momentum, was an institution unto itself. It won multiple communications awards. The staff raved about it. The CEO loved her nearly full-page column. It was packed full of insider information. Articles about new technology being used at the hospital. Informative columns […]

Improve your hospital fundraising with 71 FREE education sessions!

The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period. This is a great learning opportunity for anyone involved in healthcare philanthropy, or anyone looking to get into the business. If you’re unable to attend […]

3 reasons your nonprofit needs a mobile website

There’s been a lot of talk about mobile lately. To be fair, the chatter has been going on for a few years, but it finally appears we’re approaching a tipping point. There are three reasons you need a mobile site. And you need it now. 1. Search volume is shifting The chart below (courtesy of […]

2015 Challenges and Opportunities

2015 could be a pivotal growth year for your nonprofit! With so many challenges, and so many great opportunities, nonprofits need to focus on a number of key areas in order to grow. Three of the most challenging areas are major gifts, digital fundraising, and integrated marketing. I want to hear from you.  What are […]

Optimization: The Secret Weapon In Online Fundraising

Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year, add it now. For a relatively small investment, you could reap significant gains in online fundraising. What is optimization testing, you ask? A/B split testing […]