Handwriting increases performance. Ink on paper (especially blue ink) does wonders for improving results. The added personalization and authentic feel handwriting provides can help increase both response rate and average gift.
All indications are major gift revenue will rebound throughout 2012 (compared to 2010/2011). This is great news! Are you ready to take advantage of this impending increase in major gifts? Are you prepared with a solid understanding of how your prospects rank on the 3 C’s? Commitment: Do they have a history of supporting your […]
Increase your response rates by including mission-relevant involvement devices in your direct mail. These aren’t premiums like address labels. Instead, I’m talking about items that require the donor to interact with your mail package and do something. These are things like holiday cards, get well cards, meal tickets and table tent cards that you ask […]
Phil Stolberg over at Grizzard Communications Group wrote an interesting blog post this morning. In his post, Next Big Things for Nonprofits, he said: …if one can change television channels or locate a movie with hand gestures, we ought to be able to figure out how to match the communication channels that motivated a philanthropic […]
The priorities are 1) Audience, 2) Offer, and 3) Creative. In that order. When building a direct mail fundraising campaign it is often tempting to focus the most time and effort on the creative. After all, most people gravitate to the visual components because they’re the easiest to understand and critique. In reality though, getting […]
Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts. Often newsletters can raise just as much – if not more – than your solicitations. And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]