Write your direct mail letter like you’d write to a close friend. Make it warm, personal and informal. Adhering to the APA and MLA style guides might make the brand police happy, but it’ll kill your direct mail fundraising results. Direct mail fundraising copywriting is a style unto itself. If you try to follow all […]
In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And review your donation page to ensure easy navigation and transaction processing.
Click the image below to download Blackbaud’s most recent Index for Charitable Giving (released this morning):
This is the second half of my 2 part series on Creating Your Development Action Plan. In Part 1 we covered why you need a plan and how you should use it. In Part 2 we’ll cover the key elements you should have in the plan and what those should include. I’ve also included some […]
Maximize the Return On Investment (ROI) in your direct mail cultivation (renewal) stream by segmenting your donors based on Recency (recent date of last gift), Frequency (total # of gifts given over the donor’s lifetime on your file), Monetary (largest single gift) and Acquisition Channel (direct mail, online, special event, radiothon, etc.). This alows you to […]
NOTE: This is Part 1 of a 2 Part blog post on Creating Your Development Action Plan. In this first installment we’ll cover the reasons why you need a written development action plan for the year. In Part 2, we’ll get into the details of how to write the plan, what information to include, and […]