What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?

So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer?  Well, they’re just as mythical as the following 6 assumptions you and others in and around your organization might have about your fundraising program. 1. If a donor makes a gift, you should let them rest for […]

Are you soliciting minor gifts from MAJOR donors?

One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you’re asking every donor for the most appropriate gift amount. You’re probably already doing that, right? I’m sure when you acquire a donor who gives an initial gift of $20, you probably […]

I’ve got a good excuse for not writing. I swear.

I can’t believe it has been 69 days since I last blogged.  That’s HORRIBLE.  It’s not that I haven’t had anything to say.  It’s just that I haven’t had time to get my thoughts out in a coherent manner.  But I have a good excuse.  Sort of. About 60 days ago we welcomed a new […]

Key Metrics for Donor Acquisition

What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably the most frequent metrics tracked. But if that’s all you’re tracking, chances are you aren’t maximizing your acquisition efforts. Recently I had a conversation that […]

Nonptofit list building – there are no magic bullets

How you build your donor list is important. Critical in fact. Over the last week I’ve seen, heard or had conversation with a half dozen nonprofits about so-called “alternatives” to traditional donor acquisition. I’ve heard social media is the magic bullet. Using surveys on Facebook and Twitter to capture names, etc. Or capturing more names […]

Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]