Middle donor engagement increases revenue by 20%+

In the third quarter of 2014 one of my clients — a small hunger and poverty relief organization — began implementing a middle donor engagement strategy that included phone calls, handwritten thank you notes, and invitations to small group tours / mixers at their office. The focus of their efforts was to thank donors, share with them […]

5 Questions Every Fundraiser Should Ask Each Day

In today’s world we all move so quickly and have so many competing priorities. I find that if I’m not intentional about asking myself a few critical questions each day, I tend to lose focus on the things that are really important. Here’s my list of questions that I think every fundraiser should ask daily. […]

Why #HungerActionMonth Is Important To Me

  September is Hunger Action Month in the U.S. It’s a special time of year when Food Banks all across the United States, in conjunction with Feeding America, ask Americans to take action (donating, volunteering, advocating, sharing, etc.) to fight domestic hunger. I, however, have the privilege of helping Food Banks tell their stories and […]

Guest Post: Two of the biggest mistakes nonprofits make

As I continue with the second installment in this series on the biggest mistakes nonprofits make, I’ve asked veteran nonprofit executive and fundraising consultant, Jim Shapiro, to share his thoughts on two of the biggest mistakes we in the sector make. Here’s what Jim had to say… (1) Most organizations make their fundraising too complex, […]

WEBINAR: Maximizing the Middle

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to create strategies aimed at their mid-level givers. This is a HUGE mistake! Join me for a webinar (Thursday, Sept 10, 10am PDT) where I’ll share the characteristics that […]

Guest Post: The two biggest monthly giving mistakes nonprofits make

I’m launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly giving. Her guest post is below: “I see nonprofits […]