What you’re giving up by not asking #volunteers for financial support
Many nonprofits fail to fully integrate volunteers into their organization. They silo the volunteer names in a spreadsheet outside the organization’s donor database and suppress them from any and all fundraising efforts. Sometimes this is because they just can’t get their disparate systems to talk to one another.
Other times, this happens because someone in the organization doesn’t believe volunteers want to be solicited. And even other times, it’s because volunteers don’t convert to cash donors in high volume, and therefore don’t look as valuable as donors that are acquired with an initial cash contribution.
However, in an analysis of three different nonprofit donor files recently, I saw that supporters who were both volunteers and cash donors were anywhere from 50% – 150% more valuable than those who were only cash donors.
Yesterday I talked with a nonprofit CEO who told me that 70% of his organization’s major gift revenue came from local corporate partners. There was a sense of pride and accomplishment in his voice as he shared this with me. These corporate partners are a big part of this nonprofit’s revenue. So, not surprisingly, this […]
The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period. This is a great learning opportunity for anyone involved in healthcare philanthropy, or anyone looking to get into the business. If you’re unable to attend […]
Uncovering philanthropic passion sounds like a big job, doesn’t it? It isn’t, really—as long as you are a good listener, enjoy spending time with people and know how to build authentic relationships. Uncovering someone’s philanthropic passion is simple. You ask key questions, then shut up and listen. I mean really listen. Don’t spend the time […]
Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more money. It’s been a long road. We’ve learned a lot in the process, and had the opportunity to talk with dozens of great leaders in […]
I ran across this Women Give 2012 (slightly dated) study comparing giving behaviors of women and men thanks to Gail Perry this evening. The study compared only single adult households (excluded married households) in order to better understand gender-based giving differences. Key findings… 1. Boomer and older women are more likely to give to charity […]