Women Give 2012 Study

I ran across this Women Give 2012 (slightly dated) study comparing giving behaviors of women and men thanks to Gail Perry this evening. The study compared only single adult households (excluded married households) in order to better understand gender-based giving differences. Key findings… 1. Boomer and older women are more likely to give to charity […]

Engaging Major Donors in a Campaign Year

Engaging major donors is a critical component to any nonprofit’s fundraising success. BUT, it’s even more critical in an election year. Why? Think about it this way. Regardless of party affiliation, your best donors are going to be receiving more than two dozen requests via e-mail, direct mail, telemarketing and personal visits in the next […]

63 Fatal Fundraising Mistakes to Avoid

With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it’s more important than ever to focus on getting things right. These 63 fatal fundraising mistakes can have significant negative impacts on your fundraising results (both short and long-term). If you’re like me, you’ll […]

Are your bequests in trouble?

  Every nonprofit board and executive should read this morning’s Wall Street Journal article, Counting on an Inheritance?  Count Again.  The article is primarily a discussion about the long-term impact on families of the economic declines of the last few years. Interestingly, WSJ found that nationally, “alling asset values reduced projected inheritances for baby boomers […]

Does Your Newsletter Make These 4 Fatal Mistakes?

Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts.  Often newsletters can raise just as much – if not more – than your solicitations.  And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]

41 Trillion Reasons You Should Have a Monthly Giving Program

Boston College’s Center on Wealth and Philanthropy estimates as much as $41 trillion in intergenerational wealth transfer will take place by 2052. Not all of those assets will transfer from family member to family member.  Much of it could end up going to the government, and some will be directed to nonprofit organizations. Why am […]