Fundraising Best Practice Series: Volume 6, Special Events

Nonprofit special events are not my favorite thing, by far.  But the certainly have their place in the tool kit. Successful events rely on a number of moving parts, a lot of effort on the part of staff and volunteers, and attention to detail. Here are some tips and tricks to help you achieve success […]

18 Strategies to Maximize Year-End Giving

Focus on the top 15 – 30 donors who haven’t made a gift yet this year.  Get your Executive Director, Board Chair and senior development staff out to meet with these key donors personally.  Find out what’s going on in their lives, and what’s still important to them about the work you’re doing.  Then ask […]

6 questions that can improve your nonprofit copy.

If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you’re answering these six questions: 1. Does my copy speak to the values my donors use to make decisions? 2. Am I using the same language my donors use? 3. Is what I’m saying credible and verifiable? […]

Six Ways to Engage the Entrepreneurial Donor

Every major donor is different.  Your cultivation process should be tailored to meet the specific needs and expectations of each donor. And remember, beyond the need for customized cultivation strategies, within the sphere of major gift donors, the entrepreneur is an even more unique animal. Entrepreneurs are often self-made success stories, and they value those […]

Want to raise more money? Learn to play nice together!

Do you remember when you were 7, and that kid next door had all the cool toys?  You so desperately wanted to play with them, but he wouldn’t let you.  He’d say things like, No! These are my toys – go get your own!  So instead, you went out and got your own toys.  But […]

What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?

So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer?  Well, they’re just as mythical as the following 6 assumptions you and others in and around your organization might have about your fundraising program. 1. If a donor makes a gift, you should let them rest for […]