18 Strategies to Maximize Year-End Giving

Focus on the top 15 – 30 donors who haven’t made a gift yet this year.  Get your Executive Director, Board Chair and senior development staff out to meet with these key donors personally.  Find out what’s going on in their lives, and what’s still important to them about the work you’re doing.  Then ask […]

Social Media: Effective Fundraising Tool, or the Nonprofit’s Sacred Cow?

An intense debate is brewing across the nonprofit sector right now.  Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion. At the heart of this debate lies question, what is the appropriate role of social media for nonprofits?  Is it an effective fundraising tool, or an expensive […]

6 Tips to Improve Your Online Donor Experience (and Results)

1. Understand the purpose of your site Sure, you want to build awareness, share information, and educate the public about your organization and your cause.  I get it.  That’s what every organization wants.  But let’s be honest.  The purpose of your site is to RAISE MONEY!  So many organizations miss the mark on this.  They […]

What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?

So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer?  Well, they’re just as mythical as the following 6 assumptions you and others in and around your organization might have about your fundraising program. 1. If a donor makes a gift, you should let them rest for […]

I’ve got a good excuse for not writing. I swear.

I can’t believe it has been 69 days since I last blogged.  That’s HORRIBLE.  It’s not that I haven’t had anything to say.  It’s just that I haven’t had time to get my thoughts out in a coherent manner.  But I have a good excuse.  Sort of. About 60 days ago we welcomed a new […]

Key Metrics for Donor Acquisition

What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably the most frequent metrics tracked. But if that’s all you’re tracking, chances are you aren’t maximizing your acquisition efforts. Recently I had a conversation that […]