WEBINAR: Maximizing the Middle

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to create strategies aimed at their mid-level givers. This is a HUGE mistake! Join me for a webinar (Thursday, Sept 10, 10am PDT) where I’ll share the characteristics that […]

Google Grants vs. Paid Search Campaigns

Sometimes otherwise smart fundraising consultants give bad advice. I saw that happen last week. A senior-level consultant from a typically reputable fundraising agency completely missed the mark on digital strategy. In this instance, a local social service nonprofit was told that because they secured a Google Grant of $10,000 per month, they should no longer […]

Fundraising Myth Busters: Hope gets better results than need

Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization more money. If you haven’t had a chance to check out the first six myths, you can do that here: Donor acquisition; Brand advertising & […]

Fundraising Myth Busters: Cutting acquisition improves revenue

Many nonprofits make the decision to either scale back new donor acquisition or cut it altogether to reduce cost and maximize net revenue. This is the topic we’re going to address in the fifth installment of Fundraising Myth Busters. Before we dig in, if you haven’t had a chance to read the first four myths, […]

Fundraising Myth Busters: Online-acquired donors are different

Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels. Hopefully you’ve already had a chance to check out first three myths in the series. If not, you can get those right here (Donor acquisition; Brand advertising […]

Fundraising Myth Busters: Brand Advertising and Direct Response Fundraising

This is the second of seven posts in the Fundraising Myth Busters series.  In the first installment we looked at donor acquisition. Today, we’re moving on to a topic that tends to spark heated debates across the nonprofit sector.  Brand advertising and direct response fundraising. Myth #2 Branding and direct response fundraising are competing options […]