The fundraiser’s spring cleaning checklist

It’s that time of year again. Time to clean out your development operation, reorganize and re-prioritize your efforts and rid your organization of the fundraising clutter that keeps you from maximizing your success. Use this fundraiser’s spring cleaning checklist to help get your house in order and get you focused on the most important tasks […]

Are you running a siloed direct mail program? (Tip #49)

Managing your fundraising programs in silos is a recipe for failure.  Donors don’t live in silos.  They don’t behave in a predictable manner.  Donors might see your mail, hear you ad on the radio, attend an event and then make a contribution online.  So which channel gets the credit?  More importantly, which channel gets more […]

How to Hire a Nonprofit Marketing Director

Hiring in the nonprofit space can be challenging, just as it often is in the commercial sector.  But maybe for different reasons. Last week I blogged about integrated fundraising.  A reader asked me to write a follow-up to that post to explore the key traits and talents you should look for when trying to hire […]

63 Fatal Fundraising Mistakes to Avoid

With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it’s more important than ever to focus on getting things right. These 63 fatal fundraising mistakes can have significant negative impacts on your fundraising results (both short and long-term). If you’re like me, you’ll […]

Is your donor acquisition strategy working?

Is your new donor acquisition strategy working?  How do you know?  What’s your measure of success? If you want a strong Fall acquisition season this year, your prime planning time is right now.  Acquisition is challenging enough in a good economy.  In today’s economy, many nonprofits struggle to bring in new donors at an acceptable […]

6 Steps to Integrated Fundraising for Small Charities

As any Executive Director or Development Director in a small nonprofit knows,  it’s hard to find budget to do some of the things you know you need to do.  Integrated fundraising is one of those things.  Even the name — Integrated Fundraising — sounds expensive.  Sounds like something you need a 20 person department and […]